Beyond the Hype: The Virtual Association
Bill Bruck, Ph.D.
Every professional has had the
experience. We have a great time at the annual meeting. We talk with
colleagues from around the country that we saw last year. We promise
to stay in touch. Then we go home, to not communicate again for
another twelve months.
As association managers, we know we can
expand our service offerings. We hear about all these new
technologies – and they leave us a little bewildered. Web 2.0,
wikis, FaceBook, blogs, social networking. What’s it all about, and
what might it mean for improving the “between meetings” experience
of our members?
In this entertaining and educational
presentation, Dr. Bruck shares information about new approaches to
online communities, social networks, and collaborative learning.
You’ll see what has worked for leading associations – and what has
failed.
You will learn:
-
What these new technologies
are – in simple terms you could explain to a friend.
-
Why some of the most popular
technologies won’t work for you (hint – you’re not
running a college dating service).
-
How leading associations are
leveraging collaboration technologies to put on a new
generation of education programs for their members.
-
How the new generation of
social software is enabling collaboration across the
office – and across the country.
-
The roles of purpose,
people, process and technology in moving online.
About Bill
Bruck, Ph.D.
Since 2001, Bill Bruck has been
the lead solutions architect for Q2Learning, of which he is
a founding partner. He designed the eCampus technology and
end-to-end methodology that has been used in deploying over
a hundred blended learning solutions for Fortune 500
companies.
Bill has written over a dozen
books on the effective use of technology, which have been
translated into five languages. Microsoft Press published
his latest book, “Taming the Information Tsunami.” He serves
as a luminary for media and industry relations and provides
keynotes internationally on new social software and its
impact on organizations.
Dr. Bruck earned his bachelor's
degree from Brown University in human studies, his master's
degree from Duquesne University in clinical psychology and
his doctorate from the University of Florida in counseling
psychology. His accomplishments have been recognized by his
listing in Marquis Who's Who in America.
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